IMD II

IMPORTANT NOTE:
Assignments 1 & 2 Due at End of Period. NO Exceptions -Turn in to Sub
Sequence of work
1. Color Psychology
2. Color Theory
3. Wotd HW

Get Word of the day HW here  Sr-HW-13
Print it from here or the IMD \ Templates \ Wotd \ Sr-Hw-13
make sure you get the correct one Sr not the jr

Read this PowerPoint about Color Psychology

Answer these questions

Pre-Quiz - Chapter 3: Color Psychology

1. What percentage of our choice when purchasing an item is based on color? ___________.

2. When scanning the shelves, shoppers recognize the product they wish to purchase in ___________.

3. When deciding to make a purchase, a person will choose the product based on its color in

4. If you opened a fast food restaurant, which colors would make people want to eat more?

a. yellow and orange b. blue and green c. green and red

5. The color that is used to enhance the taste of sweetness in any food or food packaging is _________.

6. The color scheme most normally associated with danger or poison is ____________.

7. Dull, low saturated colors appear to __________________.

8. Bright, saturated colors appear to __________________.

9. As objects recede into space, they loose color and saturation; this is known as __________.

10. We recognize the name of the product name before we recognize the color.   a. true b. false

11. Warm hues appear to recede in space­­­­­. a. true b. false

12. Using color without regard to its natural or local color is known as _____________.

13. Using bright, saturated colors conveys which emotional feelings?

14. Using dark, desaturated colors conveys which emotional feelings?

15. One of 1st color tests to determine personality traits & disorders was developed by___________.

16. This color personality test or diagnostic tool was made up of ________________.

17. Edwin Land developed a theory on psychological color perception known as __________.

NOW Look at this link Color Theory

Answer these questions
1. What is color theory?
2. Describe the difference between complementary and analogous schemes.
3. What is monochromatic?
4. Define split complementary
5. Define triadic color scheme
6. Define tetradic color scheme
7. Briefly explain the history of color theory
8. Who is Johannes Itten
9. Breifly identify the pros and cons of each color scheme listed on the sheet
10. Identify color meaning for red, orange, yellow, green, blue, purple, white & black

If complete with all of the above work on the following
1. Capstone
2. Practice presentation of Mini-Research
3. Jump start on BPA
4. Make a list of 3 products that you could do your redesign packaging on